Having won the right to host the Nordiq Canada Western Canadian Championships in 2023, Kimberley
Nordic Club needed a promotional video to help bring competitors and spectators to the event, along with a race recap video highlighting the excitement of the race.

The team at KNC had seen our previous cross-country ski video work with Tourism Kimberley. Knowing we could accomplish the task, KNC approached us to create their promotional video and film and photograph the race.

They wanted to attract a wide range of cross-country ski enthusiasts from youth to masters from across Western Canada and US to the race. We knew that a large portion of the athletes would be youth aged 13-18, so it was important to highlight this is a family-friendly event with a competitive edge.

Keeping their target market front of mind, we used previously captured clips and stills from past races held
at the Nordic Centre to create an upbeat, fun video highlighting the exciting, entertaining, and competitive aspects of racing at the Nordic Centre.

Kimberley Nordic Club used these videos to both attract racers to the event and put their facility top of mind for future Nordiq Canada race events as they look to grow the profile of Kimberley Nordic Club