It’s early 2021, and debate is raging in Cranbrook over the proposal to put a new homeless shelter just outside of downtown. There’s a lot of blowback, hate, and lies being directed toward the homeless community in town, and the Homeless Outreach and Prevention Program wanted to create a campaign to destigmatize the view of homeless people in the community. We partnered with them to produce a short documentary highlighting three citizens that previously experienced or were close to experiencing homelessness and created a campaign to release the film into the community. These types of stories that aim to foster change and help bring light to significant issues in our communities are what we live for.
Three Cranbrook residents share their heart-wrenching journeys of falling into homelessness… and bouncing back. Their strength and resilience will inspire you to look at homelessness with new eyes.
ClientCommunity Connections Society of Southeast BCServicesVideo, Design, Website Design and MarketingYear2022Linkhttp://www.thewilltochange.caLoglineThree Cranbrook residents share their heart-wrenching journeys of falling into homelessness… and bouncing back. Their strength and resilience will inspire you to look at homelessness with new eyes.Mediawww.cbc.ca
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